Defining green business ethics and exploring its adoption within the textile industry of Pakistan

Sidra Pervez

Iqra University - Islamabad Campus, Pakistan

The main objective of this research paper is to propose a newly introduced concept of Green Business Ethical Practice (GBEPs) which is a composite set of 18 practices include consisting of elements that can be grouped under the following actions: repurposing & reusing, recycling, remanufacturing, reverse logistic, emergency preparedness plan, maintenance and continuation of emergency system, philanthropy, fair dealing, child labor, essential healthcare, women rights, paternal leaves, compliance to transgender laws, carbon dioxide footprint reduction, water waste management, air pollution, dust pollution, and noise pollution. This qualitative study has been conducted on twenty-five textile firms which are recognised as 'green' by international authorities and are engaged in export of textile good. The key findings of the study reveal that adoption of GBEPs not only enhances a company's reputation at the international level in terms of its responsiveness toward environment and international society but also helps it in boosting its ecological enactment by managing its environmental obligations in an efficient manner. The study recommends to formulate a comprehensive policy and regulation package for companies trying to be green and intending to the part of global value chain. There should be a universal and composite set of codes encompassing practices of social, environmental under one umbrella like GBEP to simplify the way to become internationally active. Collective steps like awareness campaigns, social recognition workshops towards conservation of environment and human integrity should be taken in order to achieve collaborated sustainable growth.
Keywords: GBEP, GBE, Textile, Business, Environment


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