Abasyn Journal of Social Sciences. Vol.8 No.1

The Tipping Point: How Little Things Can Make a Big Difference

Irum Khattak, Muhammad Zeeshan Khattak

1 Lecturer at Abdul Wali Khan University Mardan
2 MBA, Institute of Management Sciences, Peshawar


“A waterfall only begins with one drop of water.” (Anonymous) The central theme of the book is ‘Tipping point” described as an idea that explains how certain fashion and smoking trends in teens arise, crime statistics fall down and how other mysterious changes take form of an irresistible trend in the world around us. To understand such superfluous trends, it is necessary to consider it as epidemics.




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