Abstract
We aimed to analyze the bandwagon effects of self-esteem and trait anxiety on luxury consumption behavior among postgraduate students in social sciences  institutes of one state and one  private university. Additionally, we also aimed to describe socio-demographic differences in the bandwagon luxury consumption behavior between the study samples. Study results suggest that,  self-esteem and trait anxiety have a significantly negative correlation. Although self-esteem and trait anxiety had positive correlation with bandwagon luxury consumption behavior, this relationship  was not statistically significant.
Keywords: Self-esteem, trait anxiety, bandwagon, luxury consumption behavior.