ABSTRACT
This paper is basically a review paper and discusses business ethics in the context of myth and its current approaches. Most of business people think that business has nothing to do with ethics, but the business is there just to strive for more and more profit. The duties and responsibilities towards the society are not clear, so they are striving for much profit and ignoring the ethical standards. The current approaches in this regard elaborate that without considering the current environment, the flow of business, establishing good relationship and ignoring the ethical standards the business will loose its image and will not be able to survive.
Key Words: Business, ethics, myths.