Abasyn Journal of Social Sciences. Vol.5, No.1

An investigation into the Factors Effecting Switching Behaviour of Cell Phones between Students & Professionals in Peshawar

Muhammad Usman Haider1 , Dr. Shahid Jan Kakakhel2 , Najeed Ihtesham3, Murtaza Agha4

1Muhammad Usman Haider, Assistant Professor Abasyn University Peshawar
2Dr. Shahid Jan Kakakhel, Assistant Professor Abasyn University Peshawar
3Najeed Ihtesham, Scholar MAJU
4Murtaza Agha, Scholar City University of Science and Information Technology

The research aim is to study the factors that contribute in switching behaviour of professionals and students while purchasing cell phone. The research explores different reasons, why the  consumer switches their cell phones from the existing ones the analysis of the research clearly shows that, mainly the factor which is involved for the customers to change their cell phones was ‘technology’. The research also has some limitations. Firstly, the factors that have been chosen for the research work were limited. The Practical implications of this research work can be made in
cell phone manufacturing companies as well as in the electronic and technological industries.




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