The purpose is to recognize the normative commitment (NC) as a vital source of the organization, for understanding the psychology of employees, and creating positive responses for improving their performance, and make them loyal towards the organization for the entire time. Data were collected from public and private organizations’ management and other employees. Questionnaires were distributed to all the management team members and other employees, functioning in different areas. The study found Organization’ NC has positive psychological effect on employees’ performance. It was found that willingness of employees improves their performance. The results revealed that the Loyalty of employees improves their performance. The research can be a significant contributor in improving employee commitment at work.
Keywords: Normative commitment, Psychological Effects; Willingness, Loyalty, Improving performance