Abasyn Journal of Social Sciences. Vol.5, No.2

An Investigation into Corporate Social Responsibility (CSR) of Public Sector Universities in KPK

Aamir Nadeem1, Dr. Shahid Jan Kakakhel2

1Aamir Nadeem, Assistant Professor, City University of Science and IT.
2Dr. Shahid Jan Kakakhel, Assistant Professor, Abasyn University, Peshawar

The purpose of this research is to review the notion of corporate social responsibility (CSR) and explain the importance of corporate social responsibility concept for public sector universities and higher education institutes in Khyber Pukhtun Khwa. Moreover, it attempts to inquire what stakeholders feel about universities and what they want universities to be. After literature review, gaps framework is used to identify the differences between perceptions and expectations of stakeholders regarding major social issues that universities address or can address. A structured questionnaire containing three demographic items and twenty items related to social responsibility of universities – there were broadly categorized into five dimensions. Significant differences were found in what stakeholders’ of universities in KPK perceive and expect on five dimensions of CSR. Gap  framework also indicated negative weighted scores on different dimensions.
Keywords: Corporate social responsibility, Stakeholders, University, Perception, Expectation




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