This paper critically scrutinises the positioning of niche tourism products in India. The paper will explore the different innovative ideas for improving tourism products. Thus, the paper is going to
focus on different forms and positioning of tourism products in India. The benefits of this work to the academic community are the presentation of insights into niche tourism consumers, and an understanding of the challenges destinations face along the niche tourism life cycle. Finally, the practical benefits of this work to industry include a greater understanding of positioning and targeting their products. To illustrate this, our research is driven primarily on following significant niche tourism products: Cruise, Medical, and Film.
KeyWords: Niche tourism, Cruise, Medical, Film.