Abasyn Journal of Social Sciences. Vol.6, No.1

Impact of Relational Capital Management on Firm Performance

Ali Raza1

1MS Scholar, Institute of Management Sciences

The aim of the article is to evaluate the influence of relational capital management on organizational performance. Data was collected from SME’s based in Khyber Pakhtunkhwa Province through questionnaires. Data Collected was subjected to analysis using SPSS. Correlation and Regression analysis was utilized to test the hypothesis. The results indicated a significant influence of relational capital on firm performance. The findings will focus over understanding of strategies and policies that can be further used to increase organizational effective management of relational

Keywords: Relational Capital, Firm Performance, Relational Capital Components




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