Abasyn Journal of Social Sciences. Vol.6, No.2

Good Strategy Bad Strategy: The Difference and Why it Matters (Book Review)

Arooj Zeb1, Dr. Qadar Baksh Baloch2

1PhD Scholar, Department of Management Sciences, Islamia College University.
2Director Research and Higher Studies, Islamia College University.

The book “Good Strategy Bad Strategy the Difference and Why it matters” is written by Richard Rumelt who received his doctoral degree from Harvard Business School and is a professor at UCLA Anderson School of Management, also a consultant to small and giant firms as well as to organizations in the educational and not-for-profit worlds. He is considered to be one of the world’s
most prominent thinkers on strategy and management. He has always challenged dominant thinking: in 1972, he was the first person to uncover a statistical link between corporate strategy and




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