Overview
The book “Good Strategy Bad Strategy the Difference and Why it matters” is written by Richard Rumelt who received his doctoral degree from Harvard Business School and is a professor at UCLA Anderson School of Management, also a consultant to small and giant firms as well as to organizations in the educational and not-for-profit worlds. He is considered to be one of the world’s
most prominent thinkers on strategy and management. He has always challenged dominant thinking: in 1972, he was the first person to uncover a statistical link between corporate strategy and
profitability.