SOCIAL ENTREPRENEURSHIP AS CREATIVE DESTRUCTORS
Assistant Professor, NUST Business School
Assistant Professor, NUST Business SchoolsAssistant Professor, Institute of Management Sciences
Most of the entrepreneurial ventures addresses the burgeoning needs that persist in the society however may not be fully addressed by the already existing ventures. The expected social value these businesses create is one of the key indicators to evaluate the opportunities for social entrepreneurship. This paper is based on single narrative case study and focuses on the issues and barriers that social enterprises face and the strategies they adopt to be successful in the market.