From the Editor's Desk

Translation & Validation of Deception as Conflict Management Technique Scale in Urdu

Tehzeeb Sakina Amir and Anila Amber Malik

Impact of Emotional Intelligence on Financial Effectiveness: Mediating Role of Overconfidence Bias

Asghar Riaz, Syed Zulfiqar Ali Shah

Does Effectuation Theory Explain the Startup Behaviors of Entrepreneurs in Pakistan?

Afshan Chohan, Muhammad Rizwan Saleem Sandhu, Muhammad Zaheer

Hedonic-Utilitarian Focused Mobile Application Engagement: A Moderated Moderation of Brand Image

Nida Zaheer, Muhammad Rizwan*

Test of Calendar Anomalies in Derivative Market of Pakistan in Context of Covid Environment

Farah Naz, Barea Baig, Kanwal Zahra

Antecedents of Impulsive Buying Behavior through M-commerce in the Textile Sector of Pakistan

Asma Basit, Iqra Khalid, Lubna Maroof

Restoration & Rebuilding Pakistan's Tourism & Hospitality Sector: Transforming Business Processes

Qadar Bakhsh Baloch, Syed Naseeb Shah, Faryal Raheem and Asia Umar Khan