Consumers’ Purchase Intentions towards Global Brands: Psychological Underpinnings
Tehmina Latif , Dr. Mubbsher Munawar Kh
Abasyn Journal of Social Sciences
ISSN: 1998-152X
EISSN: 2221-6782
Consumers’ Purchase Intentions towards Global Brands: Psychological Underpinnings
Tehmina Latif , Dr. Mubbsher Munawar Kh
Khurram Shahzad, Asma Gul , Kamran Azam
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