Organization’s recognition of the significance of attraction and retention of talented employees is essential for its survival and growth as organizational competencies are derived from its human capital. Organizations strive to create positive environment marked with challenging assignments that facilitate to foster personal growth and develop organization’s image as a place endowed with motivated work place. The paper attempts to determine role of organization image in attracting, retaining and maintaining its employees as a force multiplier. The study administered 300 questionnaires to the target employees and received back 266 duly filled. The data was analyzed by using SPSS software. Result show that organization good image have significant role in employees attraction and retention.
Keywords: Organization image, talented employees, talent pool, talent attraction, talent retention, competitive edge