Impact of Technology Quality, Perceived Ease of Use and Perceived Usefulness in the Formation of Consumer’s Satisfaction in the Context of E-learning
1 Ph.D. Scholar, National Defense University
2 National Defense University
The purposes of this research is to find out the impact of technology quality, perceived ease of use and perceived usefulness in the formation of consumer’s satisfaction in the context of E-learning. Data was collected by using online questionnaire form 1338 students of virtual education system universities. It was concluded that that consumers perceive a high quality e-learning system to be useful with respect to their needs and they also consider a high quality technology easy to use. The results imply that if an e-learning system is useful, then the customer would be satisfied. Consumers have favourable feeling of satisfaction with e-learning when it is perceived to be useful and easy to use. This study provides a valuable insight and sound ground for academicians who are interested in studying technology quality, perceived ease of use and perceived usefulness in context of E-learning. It also presents valuable insights for practitioners and policy makers and it has revealed important findings and implications for aforementioned context.
Keywords: Technology quality, perceived ease of use and perceived usefulness, E-learning