Abasyn Journal of Social Sciences. Vol (11), Issue (2), 2018

The Effect of Self-Esteem and Trait Anxiety on Bandwagon Luxury Consumption Behavior: Sample of a State and Private University

Nurettin Parilti, Tülin Tunç

1 The Faculty of Economics and Administrative Sciences, Gazi University

2The Faculty of Economics and Administrative Sciences, Çankaya University

We aimed to analyze the bandwagon effects of self-esteem and trait anxiety on luxury consumption behavior among postgraduate students in social sciences  institutes of one state and one  private university. Additionally, we also aimed to describe socio-demographic differences in the bandwagon luxury consumption behavior between the study samples. Study results suggest that,  self-esteem and trait anxiety have a significantly negative correlation. Although self-esteem and trait anxiety had positive correlation with bandwagon luxury consumption behavior, this relationship  was not statistically significant.
Keywords: Self-esteem, trait anxiety, bandwagon, luxury consumption behavior.




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