The prime objective of the current study is to examine the relationship between corporate entrepreneurship and FP of manufacturing firms listed in PSX. In addition to that, the mediating role of alliance formation orientation and total quality management in the relationship between corporate entrepreneurship and FP of manufacturing firms listed in PSX is also examined. Using random sampling, the final sample appeared as 347. To answer the research questions, we have used PLS-SEM statistical technique. The reason behind using this technique primarily that the aim of current study is to check the weather there is any mediating effect on relations. The second foremost reason of using this technique is that there is no issue if the data is normally distributed or not. Mostly reaches of social science indicates the normality issue in data. So, for such studies PLS is the more appropriate technique, because it can easily handle the abnormal data. The response rate of present study is 63.2% which is significantly high. The survey results have supported the hypothesized results. This study is among the pioneer studies on the issue and will be beneficial for researchers and policy makers.
Keywords: Corporate entrepreneurship, financial performance, Alliance formation, TQM, Pakistan