The prime objective of the current study is to examine the relationship between corporateentrepreneurship and FP of manufacturing firms listed in PSX. In addition to that, the mediatingrole of alliance formation orientation and total quality management in the relationship betweencorporate entrepreneurship and FP of manufacturing firms listed in PSX is also examined. Usingrandom sampling, the final sample appeared as 347. To answer the research questions, we haveused PLS-SEM statistical technique. The reason behind using this technique primarily that the aimof current study is to check the weather there is any mediating effect on relations. The secondforemost reason of using this technique is that there is no issue if the data is normally distributedor not. Mostly reaches of social science indicates the normality issue in data. So, for such studiesPLS is the more appropriate technique, because it can easily handle the abnormal data. Theresponse rate of present study is 63.2% which is significantly high. The survey results havesupported the hypothesized results. This study is among the pioneer studies on the issue and willbe beneficial for researchers and policy makers.
Keywords: Corporate entrepreneurship, financial performance, Alliance formation, TQM, Pakistan