Abstract
Purpose of the study was to compare the Total Quality Management (TQM) of public and private universities and to know the perceptions of students about the aspects of TQM. The problem of the study was to determine the status of Total Quality Management of Public and Private sector Universities in District Peshawar, Khyber Pakhtunkhwa. The study was quantitative in nature. The sample of the study remained six Universities in which three were selected from Public while three others were selected from private sector Universities. Sample size of the study was taken as 150 both male and female students from public and private sector Universities on even basis. Data was collected through five-point Likert scale Questionnaire from the sampled students. The regression analysis was applied to check out the influence of product characteristics and animated spokesperson characteristics. The correlation was used for the calculation of checking the relation between variables. The results of the study showed that the private sector follows the TQM pizza in all aspects and work on it and that is the reason of their success. In light of the findings and conclusion, it was recommended to HEC to strengthen Higher Education system to implement TQM in public Universities so that to attain all-round, multifaceted personality; to acquire leadership qualities, to sharpen communication and interpersonal skills, to acquire knowledge of the latest trends in technology & Research, to have exposure to industrial climate and to gain confidence to face changes in the highly competitive and ever changing world.
Keywords: Total Quality Management, TQM Pizza, Public & Private Universities, Students, District Peshawar, Higher Education, HEC