Abstract
This study aims to develop a model that explains the Islamic finance adoption by small and medium enterprises (SMEs). We extend the Theory of Planned Behavior by uniting it with the Theory of Diffusion of Innovation. The proposed model examines the effect of innovativeness along with the attitude formation and intention factors towards Islamic finance by focusing on the small and medium enterprises (SMEs). This model was tested by analyzing data from 505 SMEs owners using Structural Equation Modelling. The results show that it is not only the attitude towards Islamic finance and other behavioral factors that determine the intention to use Islamic finance, the innovativeness also matters
Keywords: Momentum, Portfolio, Winner Stocks, Loser Stocks