Abstract

In the current rapidly evolving business landscape, proficient change management is vital for organizations to stay competitive and adjust to shifting market dynamics. Transformational leadership and organizational culture are essential factors in determining the success of change initiatives. However, in Pakistan's telecommunications sector, which is experiencing rapid growth and digital transformation, the complex relationship of these variables and their impact on change management is insufficiently understood. This research fills this gap by investigating the relationship between transformational leadership, organizational culture, and change management specifically in context of telecom sector of Pakistan. A close-ended questionnaire was employed to collect the data, having 5-point Likert scale. The target respondents were the front-line and mid-level managers of the telecom sector. The SPSS software was used to calculate descriptive measures and inferential statistical analysis was run to test the hypothesis. The results are presented in tables accompanied by comprehensive discussions. The findings of the study revealed positive correlations among all variables. The results also confirmed the hypothesis that transformational leadership plays a significant and positive influence on change management practices. Moreover, it also confirms that organizational culture plays a partial mediating role between transformational leadership and change management. These insights help to know how leadership and cultural dynamics can drive effective change management in the telecom sector of Pakistan. This study offers valued acumens into the interplay between transformational leadership, organizational culture, and change management in the Pakistani telecom sector, helping organizations enhance their change management practices, improve performance, and foster sustainability in an increasingly competitive market landscape.

Keywords: transformational leadership, organizational culture, change management, Telecom sector