Abstract
Brand awareness measures the accessibility of brand in memory, and can be measured through brand recall or brand recognition. This study aimed at the recall of the brands in post purchase satiation having focus on effects of advertisement and media which help in the recall of the product. The variables studied were recall and recognition and analyze with logistics regression. It was observed that the place and space of the advertisement play an important role in the recall of the brand besides this the proper categorization and shelving of the product also play a significant role in the recall. Results show that single eye fixation can create indirect priming affects, inhabiting or enhancing the recall of related brands depending on the relative accessibility in memory of the primed and target brands. However the study found no primacy effect, no decay effect, a reverse recency effect and reverse mirror effect
Keywords: Brand and branding, Buying behavior, effect of advertisement and media, product recall. Customer satisfaction.