Abasyn Journal of Social Sciences. Special Issue: IGCETMA 2018

Cultural Identity Overcoming Organizational Identity: A Study of Workplace Identity of Pashtun Female Employees

Sammar Abbas, Zeeshan Zaib Khattak, Muhammad Khushnood, Manuela Nocker

1,2,3 Institute of Business Studies, Kohat University of Science and Technology
4 Essex Business School, University of Essex, ENGLAND


This is an exploratory study, which aims to understand workplace identity of Pashtuns female employees in a large public sector organization. This study has been carried out in two different cities  (Dera Ismail Khan, Peshawar) of Pakistan. These cities are featured with the culture of Pashtunwali which informs local gender practices. The data was collected through twenty five unstructured  interviews with male and female employees. Data was analyzed through constant comparison method. The findings revealed that Pashtunwali is very much important to understand workplace  identity of female employees. Female employees are identified as femalesand not as employees. Theoretically, this study is important in understanding the work life of female employees in a novel context. Practically, this study can be helpful in devising the workplace policies and hence to promote workplace gender equity and equality.
Keywords: Workplace identity; Gender, Pashtunwali


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