From the Editor's Desk

Effect of Idiosyncratic Deals on Unethical Pro- Organizational Behaviors: Perspective From Pharmaceutical Industry

Abdul Rauf Qureshi, Basharat Raza

Corporate Governance in the Power Distribution Companies (DISCOs) of Pakistan, Identifying the Gaps and Recommending Solutions of Improvement

Sajjad Ahmad Jan, Hassan Rashid, Adil Muhammad, Siab Ahmad

Impact of Organizational Culture on Employee Performance in Pakistan's Private Banking Sector

Sana Arz Bhutto, Malik Mamoon Munir, Ume Rubaca

Impact of Social Media Advertisement on Customer Purchase Intention: A Sequential Mediation Analysis

Saroosh Tariq, Anam Tariq, Areesha Raweem, Hafsa Tahira, Jannat Amjad, Khadeeja Nauman

Time-Varying Dynamics of Private Consumption in Pakistan

Salma Sadiq, Hassan Raza, Muhammad Haroon Rasheed

Fostering Knowledge Management Behavior through Knowledge-Oriented Leadership in Higher Education Institutions

Javid Ahmad, Ahsan Ali Siddiqi

Effect of Corporate Governance on Cash Management in Family-Oriented Firms

Idrees Ali Shah, Muhammad Abdullah Khan Niazi, Muhammad Nouman,Muhammad Fahad Siddiqi.

Unlocking Kashmir's Tourism Potential: Examining Challenges and Intersecting Opportunities with the Freedom Movement

Qadar Bakhsh Baloch, Syed Naseeb Shah, Samra Kiran, Sourath Mahar.

A Critical Assessment of the Impact of Loan Defaults on Profitability of Banks: A Case Study of HSBC Bank PLC

Naqeeb Ullah, Umair Asghar.

Performance Evaluation of Pharmaceutical Industry During COVID-19: An Analysis of Return & Company Fundamentals

Luqman Khan, Fayaz Ali Shah