From the Editor's Desk

Impact of Psychological Entitlement and Prevention Work Regulatory Focus on Unethical Pro-Organizational Behaviors: Mediating Role of Reflective Moral Attentiveness

Abdul Rauf Qureshi, Basharat Raza

Investigating the Impact of Microfinance on Women Empowerment: Empirical Evidence from Pakistan

Lubna Maroof, Asma Basit, Farah Waheed, Saba Kousar

Determinants of Sustainable Marketing Activities and their Impact on Customer Loyalty

Imran Sarmad, Rizwan Ali

Investigating the Spillover Effects of the US Interest Rate on CO2 Emissions. A Case of a Developing Country

Fakhr e Alam Afridi, Bushra Ayaz, Yousaf Khan & Fazaila Shad

Digital Marketing for startups: How to commercialize innovation through SMDAB framework

Misbah Faiz

Women Entrepreneur's Perception Towards Islamic Banking in Quetta, Pakistan

Saba Raja, Jameel Ahmed, Kaneez Fatima

Factors Influencing Environmentally Sustainable Consumer Behavior - Extended Theory of Planned Behavior (TPB) in the Context of Haze Governance

Midhat Nadeem, Muhammad Junaid & Irfan Hameed

Emotional Intelligence and Project Success with Mediating Effect of Transformational Leadership in Construction Sector Projects in Pakistan

Bilal Khan, Naveed

Advertisement Creativity Impact on the Purchase Intentions with Mediation Role of Flow Experience and Brand Awareness

Muhammad Amad , Athar Marwat & Adil Adnan

Impact of Environmental, Social and Governance Practices on Firm Financial Risk in Emerging Countries

Muhammad Naeem, Hamidullah, Shahid Jan Kakakhel, Muhammad Tahir

The Moderating Role of Field of Study and Its Impact on Entrepreneurial Intentions

Noman Shafi, Waseem Abbas Shaheen, Muhammad Irfanullah Arfeen