The Impact of Market Orientation, Top Management Support, Use of E-Marketing and Technological Opportunism on the Firm Performance: A Mediated-Moderation and Moderated-Mediation Analysis

Adnan Ahmed Sheikh, Arfan Shahzad, Awanis ku Ishak

Knowledge Management Dilemma at Airbus

Najam Akber Anjum

The Effects of Population Ageing on the Public Pension System in Pakistan

Muhammad Wahab, Owais Mufti, Muhammad Aamir Khan

Role of Entrepreneurship Education on Student Attitudes

Sarfraz Ali Kiyani

Employee Silence as Mediator in the Relationship between Toxic Leadership Behavior and Organizational Learning

Adeel Saqib, Muhammad Arif

Factors Affecting Green Buying Behavior

Muhammad Usman Haider, Shahid Jan Kakakhel

Mediating Impact of Celebrity Endorsement in Relationship of Celebrity Characteristics and Consumers Purchase Intention

Seyed Ibne Ali Jaffari , Dr. Ahmed Imran Hunjra

Work Family Conflict Have an Influence on Internal Service Quality of Female Faculty Members of Higher Education Sector of Pakistan

Asma Fazal, Dr. Samreen Fahim Babar

Relationship between Celebrity Endorsements & Consumer Purchase Intention

Adil Adnan, Prof. Dr. Farzand Ali Jan, Dr. Waqar Alam

An Exploratory Evidence of the Types of Challenges and Opportunities Perceived by the Small and Medium Enterprises (SMEs) in the Apparel Export Sector of Pakistan

Mahwish J. Khan

Analyzing the Effects of Financial Development on Economic Growth: Empirical Evidence from Pakistan through PCA Approach

Mohammad Rizwan-ul-Hassan, Syed Ghazanfer Imam, Shujaat Salim

Factors Affecting Economy of Khyber Pakhtunkhwa

Muhammad Imranullah